Job Description

For this position, the ideal candidate is expected to:

• Develop and implement a comprehensive social media strategy aligned with the school's mission and marketing objectives across all platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, Flickr).
• Create compelling visual content, including high-quality photography at school events, short-form videos, and PDS Perspectives podcast production, while maintaining a strategic content calendar.
• Partner with admission and advancement teams to support enrollment and fundraising initiatives through targeted digital campaigns.
• Analyze social media metrics to optimize strategy and measure campaign effectiveness.
• Manage digital asset organization and archiving system for the school's growing multimedia library.
• Build relationships across the community to identify and showcase compelling storytelling opportunities with a knack for finding moments of joy and humor
• Coordinate with Communications Office team members to ensure visual and messaging consistency across all channels.
• Support school magazine production and website with timely multimedia content.
• Oversee professional video production projects and manage multimedia vendors.
• Support secondary school accounts, including alumni and athletics social media presence.

Qualifications & Personal Attributes:

• Bachelor's degree in marketing, communications, digital media, or related field
• Experience in independent schools or higher education strongly preferred
• 5-7+ years of progressive experience in content creation and social media marketing, with demonstrated success in building engagement and executing data-driven campaigns
• Advanced visual storytelling abilities, including professional-level photography, videography, and editing skills 
• Proficiency with Adobe Creative Suite and other content creation tools such as Canva, Final Cut Pro, or similar
• Proven ability to analyze social media metrics and adapt strategies based on data insights and emerging trends
• A natural collaborator with an energetic, self-motivated personality who builds strong connections across departments and contributes to our vibrant school community
• Exceptional writing abilities for crafting engaging social media copy
• Periodic evening and weekend work required

This is a full-time 12-month exempt position working Monday through Friday from 8:00am to 4:00pm that requires weekend and evening work as needed.  This position works 5-days a week in the office located in Princeton, NJ.

Princeton Day School is the region's premier independent day school for students from Pre-K through Grade 12. We aspire to create a diverse, equitable and inclusive community in which all members are seen, challenged, affirmed, respected and valued. Nestled on a picturesque 106-acre campus just two miles from Downtown Princeton and with a history dating back to 1899, PDS provides students with unparalleled opportunities for discovery, exploration and innovation and seeks employees who are passionate about their work and who embrace the importance of lifelong learning.

If this sounds like you and you want to be part of a great team, please apply by sending your resume and cover letter to [email protected] .

About Princeton Day School

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