Job Description

As the Vice President of Digital Marketing, you will spearhead the development and execution of our digital marketing strategy, ensuring Red Bull Records remains at the cutting edge of fan engagement and music discovery. In this pivotal leadership position, you will guide the digital marketing team to excel in fan acquisition, social media strategy, content creation, and audience growth. You will be a pioneer in adopting the latest digital innovations, and AI, and will seamlessly integrate emerging social media platforms to enhance music discovery and community building. As a specialist in effective paid media strategies, you will drive significant revenue growth through digital channels. You will lead your team to elevate the visibility of Red Bull Records' artists, boost streaming traffic and sales, and continuously infuse our digital marketing efforts with fresh, innovative approaches.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Own development and execution of the global Digital Marketing strategy for the label.

  Manage and mentor a team of 3 direct reports. The VP must demonstrate strong leadership and people management skills, supporting the team to execute best-in-class digital marketing strategy.

  Effectively manage digital marketing budgets, in collaboration with Finance and CMO.

  Support the CMO in leading the wider label team to reach strategic goals and be digital in everything we do.

  Represent Red Bull Records at industry events, conferences, advocating for the label and our artist roster.

• Own social media, influencer, UGC, shortform and content strategy across the label and the artist roster to increase visibility for the label and artists.

  Lead the Digital Marketing team in effective YouTube strategy, optimization and monetization as well as CRM and text marketing strategy.

  Communicate effectively to internal and external stakeholders through regular reporting and updates.

  Define and evaluate success of campaigns via reporting, insights, and postmortem exercises. Execute post-campaign analysis to evaluate effectiveness of digital marketing campaigns.

• Oversee label relationships with all digital platforms, including but not limited to TikTok, Meta, Snapchat, X, YouTube, Discord, etc.

  Oversee website, game and app development for the label and artist roster.

  Vet and oversee relationships with influencers, consultants, and agencies who provide digital services.

• Supervise all digital advertising and paid media efforts for the label, ensuring our campaigns are always performing at optimal levels of efficiency and creativity.

  Effectively manage external media agencies and vet potential new partners.

  Stay abreast of best practices and compliance in digital advertising, data protection and copyright in collaboration with Red Bull.

  OVERSEE CONTENT CREATION & STRATEGY

  Collaborate closely with Creative Marketing and Marketing Directors to create engaging content to achieve audience development goals. Ensure content is executed quickly and at high quality.

  Closely monitor content seeding strategy across shortform platforms, pivoting quickly when necessary to drive optimal engagement.

  DRIVE AUDIENCE GROWTH

  Define audience development goals and direct strategy to meet and surpass them across social media, streaming (audio and video) and paid media.

  Identify and cultivate Superfan communities. Drive growth of fanbases across all channels in the digital landscape.

  Drive marketing innovation and streaming revenue for the label’s catalogue on DSPs, in partnership with the Global Digital Accounts (streaming) team.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 8+ years of experience in Digital Marketing within the Music/Entertainment industry
• Demonstrated leadership abilities, with a proven track record managing teams to excel and mentoring employees to work well together. Engaged in creating a positive workplace culture.
• Creatively minded, passionate about music and developing artists of all genres.
• Analytical mindset with data analysis and interpretation proficiency, using insights to inform decision-making and optimize performance.
• Bachelor's degree or higher preferred. 

• Travel 0-10%
• Permanent
• Benefits eligible

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